In a groundbreaking move that is set to transform the music landscape across Africa, Mdundo, the leading African music streaming and download platform, has reaffirmed its unwavering commitment to supporting artists and revolutionizing the industry through transparent and fair royalty payment practices. With an impressive projected payout of $1.2 - $1.5 million over the next 12 months, Mdundo is championing the financial success of artists and contributing structure, legality, and income to the music sector.
Mdundo takes immense pride in its diverse and extensive roster of over 100,000 content providers, solidifying its position as the go-to platform for music discovery across the African continent. With prominent labels such as Africori, MAD, Mavin, Universal Music Group, Warner Music, and many others on board, Mdundo ensures that its 24.5 million monthly active users can enjoy music from various genres, styles, and regions.
One of the core pillars of Mdundo's mission is to support African musicians and ensure they receive their deserved earnings. To date, approximately 156,000 African artists have benefited from Mdundo's innovative payment system. The platform diligently accounts for artist earnings by country, with a breakdown as follows:
Kenya: 35% (58,000 active artists)
Tanzania: 19% (15,000 active artists)
Nigeria: 17% (24,000 active artists)
South Africa: 8% (8,000 active artists)
Uganda: 6% (21,000 active artists)
Ghana: 6% (7,000 active artists)
"Mdundo's Artist Royalty Payment is a testament to our mission of empowering artists and driving the growth of African music," said Wanjiku Koinange, HOD Music of Mdundo. With a strong focus on fair compensation, Mdundo aims to foster a thriving ecosystem where creativity can flourish.
The impact of Mdundo's commitment to artists is already being felt across the industry. "We are thrilled to witness substantial revenue growth fueled by our partnership with Mdundo.com," says Demola Alugo, the Senior Vice President & Head of Distribution for Dvpper Music. By joining forces with Mdundo, artists and record labels have gained access to a wide reach and a strong African user base, tapping into new markets and connecting with a larger audience.
Ayodeji Badmus, founder of Defabs Digital, further emphasized the platform's value, stating, "Mdundo.com has proven to be an invaluable asset in our pursuit of maximizing the commercial potential of our artists and their music." This sentiment is echoed by Ikenna Nwagboso, the Head of Label Services for emPawa Africa, who recognizes Mdundo's role in expanding artists' reach and providing music lovers with an immersive download and streaming experience.
"As a music label, we are thrilled to witness the growth Mdundo.com has afforded our artists- both in revenue generation and our efforts to reach more audiences. The platform's wide reach and strong user base across Africa have facilitated our music discovery." Says Tope Agbeyo, PR Liason at Mavin Records "Mdundo.com has proven to be an invaluable asset in our pursuit of maximizing the commercial potential of our artists and their music."
As Mdundo continues to expand its reach across Africa and beyond, it invites other artists and record labels to come on board and experience the positive impact of the platform firsthand. By joining Mdundo's thriving community, artists can unlock new opportunities for growth, while enjoying the benefits of transparent and fair royalty payments.
For artists and record labels interested in learning more about Mdundo and its Upcoming Artist Royalty Payment, visit https://www.mdundoforartists.com/ or contact artist@mdundo.com. Mdundo is truly revolutionizing the music industry, empowering African artists, and shaping the future of music on the continent.