How To Break Into New Markets



Performing to a local crowd is always a great feeling but why restrict yourself to a local audience? It is possible to spread your music and infiltrate new markets. One of the best ways to grow your music career is to get into new and foreign markets. If you want to make the big time in your musical journey, you’re going to have to take things globally, and that task is an exceptionally challenging one. Focusing on just your local market will lead you to miss out on a large fan base that exists in foreign markets. Here are some ways you can increase your presence and grow in new and foreign markets.

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COLLABORATE

Whether it is a new country or a new genre of music, it is important to work with other artists who have experience and history in the field. Regardless of what you decide, collaborations can open up foreign markets easily. . Reach out to artists across the world and build a genuine relationship. You can also attend conferences or music festivals to share knowledge with artists from all over the world. These opportunities can create avenues to new markets both on home and international soil.


USE SOCIAL MEDIA

Social media has made the world smaller than ever before. With the tap of a screen, an artist can see musical trends from all over the world. You can use social media to see what other countries are listening to, which songs have gone viral, and also who are the content creators that might be a good fit for collaboration. Using social media hashtags that are popular in new markets is also a good way to gain visibility without too much effort on your part. The whole world is available to you if you can properly take advantage of social media.


SHARE YOUR NEWS

Getting news about your music out there is an effective method of gaining momentum and reaching as many listeners as possible in new markets. Part of sharing your news can include activities like pitching your music to the foreign press to get some coverage, sending your music to playlist curators, and reaching out to music blogs for interviews and profiles. You can build momentum by just having a few people become loyal supporters of your music, sharing it through their various channels before growing into something more substantial.


MIND THE CULTURE

International audiences may be different from your local ones and it’s important to be aware of the presence of different cultures. Modifying your music to appease these cultural differences can be very beneficial in your efforts to appeal to more markets. Localizing your music is a must so that you can be in line with the religious, social, and cultural norms of new markets. As an artist, you might even be required to change the lyrics of a song or shoot a new music video to satisfy these cultural differences


The music industry is a constantly growing and evolving space. Currently, one of the areas of development is the worldwide market. Every musician dreams of going global and selling out shows all over the world. The tips above are meant to help you get closer to achieving that dream.