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Do musicians need social media?

Over the last few years, social media has become part of our lives and we can’t ignore the fact that it’s part of our career journeys too. If you want to excel at your business, most times if not always, there is a major need for you to have a social media presence. This is done considering the nature of your business and your target market, therefore influencing your choice of the social media platform.

Remember, music is a business and a career too. In the music industry, it’s inevitable to launch a music career without being on social media. From Facebook to Twitter to Instagram and now even to professional platforms like LinkedIn. It’s important that a musician is conversant with digital platforms and already has their presence on these platforms. Talk of the largest video platforms like Youtube and Tik Tok which I’d say were made for musicians. That is just but to mention a few. There is no better way for musicians to connect with their fans other than being on social media.

As a musician, how and where do you start? What’s the best way that a musician can make use of these platforms and grow his or her career? The following are some simple steps to take:

  1. It starts with sitting down and having a plan; analyzing your genre of music and target audience as well as the platform that your target audience or fanbase is in. In my opinion, though, I think it’s important that every musician has a YouTube channel as well as a Facebook, Twitter, and Instagram account to start with.

  2. Wondering what’s next? It’s very key that a musician comes up with high-quality content including videos and pictures. The better the quality of your content, the higher the chances for people to view your image as an artist as very professional. In addition, the social media platforms make it easier for you to promote your content in case you need to spend some money to reach more people or get more downloads, views, and personal brand awareness.

  3. Another thing is consistency in updating everything about your music journey including new releases, media interviews, projects, and your personal life (which nowadays is a very integral part of you as a musician that fans want to see and interact with).

  4. Lastly, learning is key. Keep checking new updates that platforms like Facebook and many more constantly develop so that you can keep up with the trend as well as learning more about new platforms that keep launching every so often. Analyzing some of these new platforms and how you can leverage them for your music career will greatly impact your journey and you can only keep getting better.

Something to note is that social media is very wide and there is a lot to explore like analyzing your content in terms of data as a musician on social media. It will even come to a point where you need to start spending money to promote your content. What I’d urge you to do is to keep researching and learning every day.

Post by Imani Njeri: Mdundo Social Media Manager


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