• Christine Nekoye

Setting Up an Instagram Account

Convert to a Business Account

If you plan on using your Instagram account to promote your music and connect with your fans, the first thing you’re going to want to do is to convert to a Business account. A Business account has some additional features like analytics and direct contact buttons among others.

To convert to a business account go to the “settings” menu and choose “Switch to a Business Account.” You’ll have to connect to your Facebook artist page to set it up.

4 Benefits of an Instagram Business Profile

  • Access to Instagram Insights: Instagram Insights provides musicians and bands with all of the essential data they need to know about their accounts and how their posts perform.

  • Ability to Add a Contact Button; When somebody clicks on the button, you can set so that they can email you, dial a telephone call with you, or provide them with a map showing your location.

  • Your Industry Will Show on Your Profile: When you created your Facebook page, you were asked to select the industry in which your business operates. So, when you then connect your Instagram Business Profile to your Facebook page, this information crosses to your Instagram profile.

  • Advertise on Instagram and Make Promoted Posts: If you have the budget to promote your Instagram posts and advertise on the platform, you will need to operate a Business Profile. This is another area where the connection between Facebook and Instagram is obvious. You build your ads on Facebook and choose where you want your ad placed. Instagram is one of the options Facebook gives you – the others are various positions on Facebook and Messenger.

Pimp out your profile:

Find your visual voice. Your profile should instantly give an idea of your personality and your music.

Profile picture: This picture appears very small so you should preferably go for a vibrant and colorful headshot. Note: It is advised to keep the same profile picture on your Twitter and Facebook pages, for maintaining continuity.

Bio: Who you are, what you do. You don't need to explain your whole life story here, just keep it simple and straight to the point. Note: This is also where you can add a link to your latest single or music video.

Highlights: Choose your favorite and most relevant stories and highlight them at the top of your feed. You can classify them, so take advantage of that.

Content - What to post?

The objective is to share your story visually and be creative. Success on Instagram really comes from sharing valuable content your fans will love. If you’re wondering how to promote your music with Instagram, here are some rapid-fire ideas to get you started.

You can post videos up to 60 seconds in your feed, so post short video clips of you performing a song.

#Another idea is to post short tutorial videos showing your fans how to play a song or demonstrate a certain technique.

#Post short cover videos covering your favorite songs.

#Record a short video explaining the meaning behind your lyrics.

#Share videos from your live gigs or of the live audience and ask fans to comment if they were there.

#Share images from the studio, from rehearsals, or backstage at gigs.

#Share images of your instruments, your new merch designs, or your new backdrop for gigs. #Post selfies with your fans.

#Share images of lyrics you’re working on.

#Post professional photos you get taken for your website or album.

What Makes a Good Instagram Caption?

A good caption tells a story, starts a conversation, sparks discussion, or asks a question.

Your number one goal with your caption is to get your fans to leave a comment on your post This is Instagram marketing for musicians 101.

  • Tell your fans a story or about an experience that relates to your music.

  • Ask their opinions on something.

  • Get them to vote on something (like the setlist for an upcoming gig). You can even use your captions to learn more about your fanbase.

  • Ask them questions about their interests and what other musicians they like and keep this information in your back pocket for future promotion ideas.

How To Advertise on Instagram

Best Practices;

Keep your target audience in mind. The most effective ads are highly targeted, so familiarize yourself with the audience you hope to reach. If you have a clear idea of who’s on the receiving end of your Instagram ads, all of the creative decisions you need to make will flow from there.

Make it as authentic as anything else you’d post. Just because it’s an ad doesn’t mean it needs to scream, “THIS IS AN AD!” Most people will scroll right past anything that comes across as inauthentic on Instagram. You’ll have more success if you keep your ad genuine and consistent with the rest of your posts in terms of colors, filters, tone, and overall vibe.

Use a captivating, high-quality image. Put yourself in the shoes of a fan. Would the image you plan to use in your ad make you stop and pay attention as you’re mindlessly scrolling through Instagram? If not, pick a different one that’s more compelling.

Setting Up an Instagram Ad

Define your goal

You can use Instagram to advertise your new single, drive traffic to an album, increase engagement on your live stream, or just about any other music career goal you can think of.

Determine your budget

The cost is determined by how much you’re willing to bid, who you target, and the amount of competition among other advertisers for that audience. The more relevant your ad is to your target audience, the less it’ll cost and the better results you’ll get.

It’s always a good idea to test out your campaign with a small budget first, and gradually put more money into the ads that are working best for you.

Identify your target audience

If you’re new to advertising on Instagram, you’ll probably need to play around with different targeting options for a bit until you hit on the right combination.

Create your ad

When you create a new ad in Ads Manager, make sure you’re using the Guided Creation workflow. This option will walk you through all of the necessary steps, including selecting your objective, audience targeting, budget, schedule, and placement. After you finalize those settings, you’ll then be taken to the section where you choose the format, media, and text for your ad.

By default, “automatic placements” will be selected. But if you want your ad to only run on Instagram and not on Facebook, select “manual placements” and uncheck everything except for Instagram Feed, Instagram Explore, and/or Instagram Stories.

Once you’ve finalized and reviewed all the details of your campaign, click the “place order” button.

Measure your ad’s performance

The work isn’t over once your Instagram ad is active! While it’s running, you need to track its performance and make any necessary adjustments to have the best chance of success.

Ads Manager provides all the data and insights you need to help you figure out how well your ads are doing. And as long as you’ve set up your Instagram profile as a business account, you’ll be able to see key metrics for any post or Story that you’ve promoted right in the Instagram app.

Useful Apps for Instagram

Canva: Create your own graphic designs simply with this one tool

VSCO: photo-editing app

Repost For instagram: Share others' posts on your profile.

CutStory: Splits your long videos in separate stories mt=8

PhotoSplit: Split your photo in a grid – great for enhancing the look of your feed.

Wizibel: Music visualiser

Linktree: Tool for optimising your Instagram traffic

Further Reading

New Artist Model


Cyber PR Music



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