• Christine Nekoye

SEO - Where To Start

Now that we have identified what SEO is and have seen its importance as explained on the fan journey, we need to know where to start.

The word SEO in itself may seem complicated but you will be surprised to find out that it’s more or less having a heavy online presence. In short, it is something you are doing, have already done, or aspiring to do.

What are these things;

  1. Good content

  2. Artist name

  3. Building a website

  4. Hosting music

  5. social media presence

  6. Blogs

Good Content

It all begins with the product. In this case, music is your product. Your song or video is a reflection of you as an artist, so it is important to put your best foot forward. Take the time to make sure that you’re completely satisfied with the product you’re releasing. In short, you need good music to turn heads. You cannot sell if your music sucks.

Strategies to make your music sound great

  • Begin with good writing and structure;

Good songwriting skill is the foundation of making your songs sound better. Having a strong hook, catchy lyrics, and a good overall flow makes it easier to make your music memorable, and dare I say even become hit songs.

Great songwriters will tell you that getting good at it takes time, even if you’re naturally talented. The important thing is to practice, the more you do it, the better you will get. Luckily, we did a whole theme on songwriting;

How to write a song, Song structures, Elements of a song, Collaboration in songwriting

  • Research Research Research

For you to make good music, you must listen to what has already been done and became a huge success. This means listening to songs that have made an impact on the radio and charts - and taking notes.

  • Collaborate

Working with other musicians can open your eyes to new techniques and different ways to make songs. Being in a place where everyone is sharing ideas and feeding off each other’s energies can help to bring about creativity and works that you possibly could never have dreamed up on your own.

  • Know what you are good at

What are you really good at? Knowing what your true talents are will help you to focus on your strengths and become more aware of what you need to double down on or seek help with.

For example, you might be a good songwriter and be able to come up with great melodies and hooks, but when it comes on to the technical aspects, such as mixing instruments and production work, your skills might be weak in this area.

Choosing a name

Make it easy for your fans to find you online.

Choosing an artist name that is search engine optimized (also known as SEO) can help your career as shown on the fan journey. Unsearchable artist names can hurt sales, reduce concert attendance, and frustrate fans.

And it’s not just major search engines like Google and Bing that you should be concerned about. A poorly chosen artist name can make it hard for fans to find your music on YouTube and your social networks like Twitter and Facebook.

Below are some don’ts for choosing an SEO-friendly band name.


Don’t Use Common Names,

Common names are as the name suggests are common. Therefore it will be difficult for your name to appear as the first result.

Don’t Get Too Creative with Spelling

Using creative spelling will actually increase your search engine ranking, but only if your fans spell your name correctly. But a problem will definitely occur if people cannot spell your name correctly. Ensure, in as much as you are being creative, the name is still simple to spell.

Don’t Use Special Symbols %@#!

Many special characters will be unrecognized or ignored by search engines. Also, some special characters can be misinterpreted by computer programs as code and it can cause errors. Keep this in mind before you name your band: <Bl@st%>

Don’t Use Other Artists Names

If your artist name is for example “The Katy Perry Experience” you may get some traffic from Katy Perry fans who stumble upon your site, but that doesn’t mean they’re going to buy your music and there’s always the possibility you may get sued or the world gets tired of Katy Perry.

Create your website:

How to create a website

Your website acts as your one-stop-shop for fans to find everything about you in one place- your music, merch, tour dates, news, contact info, lyrics, and more

Update your site frequently with fresh, fun content; ask yourself what you would like to see from your favorite artist for inspiration, and mix that with keyword research on the terms that are being searched in your genre, your city, your band name, and more.

Host your music strategically:

There are many music hosting sites out there, so make sure you’re putting your music on the sites that are best for your genre and style. Soundcloud, YourListen, and Bandcamp are good starting points. And of course, don’t forget YouTube (even if you don’t have a music video)-YouTube is the second-biggest search engine in the world, after all.

Social media presence:

Create social media accounts for brands and update them regularly, using trending and relevant hashtags to gain followers. Link to and share music that you like as well as your own music, and show off your personality through image-based channels such as Instagram.

Get bloggers’ attention:

Music blogs are always looking for the next big thing, so reach out to influential bloggers with your music, your website, and a short bio of yourself and your sound. If you build a relationship with bloggers, you’ll have a reliable channel to promote your music in the future.

Further Reading

Digital Third Coast

The Hostbaby Blog


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