Radios can offer widespread exposure for artists. With any other channel, it can be a challenge to reach a large number of people at once, but radio is still a medium where your reach could number in the dozens, hundreds, or even thousands from a single play. As a result, getting radio airplay is a worthwhile goal.
Understanding Different Types Of Rio
It’s important to understand the different types of radio that are out there.
In addition to commercial radio on the AM/FM dial, there’s College or non-profit radio, internet radio and podcasts and many more.
Essentials For An Effective Radio Campaign
Budget: you can’t carry out an effective radio campaign without a budget.
Time: you’re going to need to set aside some time to make a campaign work. It takes time to do mail outs, and it takes time to follow up with the stations.
Product: it’s easy to take for granted, but you can’t have an effective radio campaign without a professionally produced, radio-ready product. Your CD doesn’t have to be recorded in an expensive studio. However, your production quality should be such that it could be played back-to-back with other tracks on the same radio station and be of similar quality. Your CD should also be available in stores (online, offline or both) for easy access.
How To Get Radio Airplay
1. Research your local radios: Identify which radios play your type of music, does your style of music fit their playlist - if not you have little or no chance of it being heard.
2. Contact the radio: Contact them for their submission requirements. Most usually require your demo on tape or cd with a breakdown of who is in the band, where you play & what type of music.
3. Submit your CD - Ensure that the CD is attractive to look at as well as professional.
4. Follow up: it is good to keep checking whether your CD was received and if it's being considered for their playlist.
Let us then consider the Essential Elements that will capture the radio Producers Interests
First of all, you need to have a great song. It should have a catchy, quick intro because most music directors only listen to the first 15 seconds.
The second important element is the hook. You’ll need a good, memorable hook that will linger. Be objective and compare your song with what you hear on the radio. Can you picture it being played on the radio? If so, you are ready to proceed to the next step.
Make sure your song is no longer than 3:40 minutes.
When your final mix is ready, it’s time to master your music. As the final touch to your production, mastering will make the difference between a good song and a radio-ready track. Here’s what mastering will achieve: editing minor flaws; applying noise reduction to eliminate clicks, dropouts, hums, and hisses; adjusting stereo width; adding ambiance; equalizing audio across tracks for optimized frequency distribution; adjusting volume, dynamic range compression or expansion and peak limit. For radio, the last two elements are very important. Without proper mastering, your track will sound like a completely different mix on-air than what you recorded in-studio.
Artwork is very underrated, but it is so important! Your cover art is the first thing music directors will see when they receive your release, and like it or not, books are judged by their covers. Your track could be amazing, but if the artwork is bad, directors won’t even click play.
Give your CD or Audio Cassette a nice eye-catching cover, mark the track listings clearly, make sure they are easy to read and include a Contact Name and Number on the sleeve and on the cassette/cd!!
An artist that has no fanbase rarely performs and has no other online presence whatsoever will have a hard time generating airplay. Therefore, no radio will consider you.
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