Music SEO: Know Your SERPS
SERPS stands for search engine results pages. They are the pages that Google and other search engines show in response to a user’s search query.
If you’re a musician, especially one who cares about your SEO, then SERP is very important to you.
We’re going to delve into what SERPs are, why they are important, and how to get them. The best thing about SERP is that it is easy and practical to do.
When your fans search for you on Google, they can explore your music and content right in search engine results pages (SERP), before they even reach your band website or social profiles.
Doing good music SEO means getting to know what your fans are going to experience in SERPs when they search for you because it’s a direct reflection of your brand.
It is important to note that SEO for musicians is about optimizing your online fan experience when they’re searching for your music and content.
How To Get In The SERPS:
There are a few ways to get into SERP and they include;
- Paid ads
- Organic results
- SERP features
However, this article will mostly focus on SERP features;
SERP features aim to provide information in the search results without the need to click a result. For this reason, SERP features have a significant effect on SEO.
SERP features can be paid, organic, or pulled directly from Google’s Knowledge Graph.
There are many SERP features and Google keeps testing new ones, however, the most relevant to a musician or a band is the Knowledge Panel. Below are some common features that you can look at:
The Knowledge Panels provide information about the main subject of the query. In this case when a fan searches your name. They usually appear near the top of the SERP on mobile, and on the right-hand side on the desktop.
As an example, let’s see what Google gives us when we search for Zardonic
The Zardonic Knowledge Panel comprises of the following;
Images that link to Google Image searches
Artist information that links to Wikipedia
A link to Zardonic’s “official” website
Other Wiki-style information like hometown, genre, band members, etc.
Album list, that links to SERPs for those album names
A list of tour dates, that link to SERPs for those events
Social profile icons that link to those profile pages
Other things you sometimes see, that you don’t see in the example above, are:
A list of songs in the Knowledge Panel
Interviews, reviews, and news (usually for higher-profile artists)
Google decides for itself what to put there (Google Knowledge Graph), based on the information it has available from around the internet. You can, however, influence what’s there by doing good SEO.
Follow normal SEO best practice advice for your music website.
Get as much information out there online about your music as possible - social profiles, reviews, etc.
Optimize your structured data, on and off your music website.
Properly tag your music videos in YouTube, and following normal YouTube video optimization best practices.
Get good digital distribution, so fans can easily find you on their store or streaming service of choice.
Get album reviews on blogs (easier said than done, we know).
You might even want to try adding all of your song lyrics, and their meanings, to the major lyrics websites such as Genius.
It’s worth pointing out that getting a Knowledge Panel for yourself or your band has a lot to do with how well-known you are. If you’re still unknown, you might need to be patient as you build your fan base.
Over the next posts, we’ll dig deeper into the technical details for optimizing your structured data to get the most out of the Knowledge Panel results. We’ll also explain how to optimize your band website, videos, and other SEO best practice.