SEO: Keywords For Musicians
Updated: Oct 29
There is nothing more fundamental to search engines than keywords. Keywords are how humans directly communicate with search engines.
It’s important for us to think about keywords first because some keywords get searched more often, or less often, than other keywords.
SEO is hard work, and knowing your keywords upfront will help you make the most of it.
What are Keywords?
Keywords are the words and phrases that people type into search engines to find what they’re looking for.
A keyword is any search term or word entered on Google (or another search engine) that has a results page where websites are listed.
Where are the keywords found?
Keywords are search terms that a website owner will use to optimize a website in the hopes of ranking it at the top of Google’s results.
So before going any further, I must emphasize again the importance of having a website.
Why are keywords important?
Keywords are important because your website can show up when people type them into search engines.
Keywords are a strategy; they are a way to bring traffic to your website, which in the long run is an investment into your music career.
What is keyword research?
Keyword research is the process of finding the right keywords for your own website.
It is important to note the following;
-You don’t want to target the most popular keywords because they would be too competitive and expensive to advertise.
-You also don’t want to target keywords that no one is searching for.
How do you find keywords?
The easiest method is to use a keyword research tool. Using the Adwords Keyword Planner tool, let us see how best to make it work.
Step 1: Access the Adwords Keyword Planner
The Adwords Keyword Planner is the keyword tool of choice because it’s the most direct way to access Google's Keyword data.
It’s free, but the catch is that it’s accessible only from within an Adwords account, so you’ll need to take a few minutes to create one.
Once you’re in the Adwords account, go to the “Keyword Planner” from the Tools menu and choose “Search for new keywords using a phrase, website or category”.
Step 2: Enter Seed Keywords
Your seed keywords are used to grow the list that will become your keyword strategy.
When coming up with seed keywords, you often start with your best guess. Here are some ideas you can use to brainstorm:
‣ Tour dates (such as live tickets, concerts, etc.)
‣ Song lyrics
‣ Specific albums and songs
‣ Wiki and discography (such as bio)
‣ YouTube, Spotify, Mdundo and download to listen - legally or illegally
What are the qualities of keywords?
Search volume tells you how many times a keyword is searched on Google. SEMrush measures this metric in average monthly searches by location.
No matter how good the search volume of a keyword is, you should be aware of the competition. The more popular a keyword is, the more likely there will be tons of websites ranking for the top spot.
Word count refers to the number of words in the phrase.
The intent of a keyword tells you what a searcher is intending to do. It is 2020, and people use search engines for every question and intention under the sun.
How to appear on Google for keywords?
Showing up at the top of Google for a relevant keyword might send a lot of traffic your way, but how do you do that?
There are two ways.
This where you pay Google to show your web page in the results for specific keywords.
For example, if you google SEO training, the results that appear first have been paid for.
Google has a platform where you can choose keywords to bid on. Google then displays your ad in the search results. Every time someone clicks that ad and lands on your website, Google charges you money.
You can tell paid results apart from organic (non-paid) results because they’re marked as ads.
Search Engine Optimization (SEO)
SEO is the process of optimizing your web pages to rank in Google’s organic results. And Google’s job is to rank the best, most relevant results for every search query.
If Google deems your page the “best” result for the right terms, you’ll get a consistent stream of ‘free’ visits to your website.
Key Takeaway: Build Your MasterKeyword List
Now that you know what keyword research is, why it matters, and how to do it, it’s time to research your own keywords.
What you need to do now
Set up your Adwords account to access the Keyword Planner tool,or find another keyword research tool.
Brainstorm seed keywords for your band.
Use tools to find even more seed keyword ideas.
Research your keyword ideas and build your Master Band Keyword List.