As a songwriter, you don’t sell your songs. Anybody who tries to buy your music is a thief.
As a songwriter, you earn royalties when your songs/tracks are recorded and released on CD’s, performed for profit on the air – radio, TV, online, and licensed for use in TV shows, movies, commercials, and downloaded all over the web.
When CD’s of your work is released for sale, the songwriter usually gets half of the royalty income, called a mechanical royalty.
Pitching Your Song – What Does it Mean?
To pitch your song to recording artists means that you, (the songwriter) are licensing your song to a recording artist and giving them the right to record and release your song in exchange for some payment.
Start Small & Climb The Ladder
Every songwriter dreams of getting their songs heard by big-time recording artist. And while this is a big goal it may not be the best place to start.
A big recording artist gets roughly thousands of song pitches as they’re preparing to release a new album. Therefore standing out in that stack of songs is extremely difficult (especially if you have no connections to give you a recommendation).
So where to start ............
Target smaller, up-and-coming recording artists and bands.
You have your reputation as a songwriter to consider as well, so spend a lot of time on the research phase. You want to find musicians and bands that are dedicated and put in the work required. Plus you need to make sure they will do your song justice.
Build Your Network
A great way to build your web of connections in the industry is to co-write with other songwriters.
Fill out the split sheet when co-writing to ensure that your writes are protected.
You can create a friendship with other writers by following them on their socials, commenting, and supporting them. YouTube and Sound Cloud are great ways to hear what other artists and independent songwriters are doing
Proven Networking Strategies
Give, then receive – focus on sharing and not selling. Networking is a two-way street and people will often resist a sales pitch. Try to always offer your help and skills first.
Know why you’re networking – What are you looking to achieve? Do you want a co-writer? Are you looking for a publishing deal? Do you need help recording songs?
Don’t ever be pushy or desperate – respect the fact that people are often busy and may not have the ability, resources or desire to lend a hand.
Always Ask Permission – Always….always…always! Get permission before doing anything that may infringe on someone’s rights or privacy
Say “thank you” – you would be surprised how little things like this still go a long way. Be polite and courteous to everyone..
Research Is Key
It’s best to know as much as you can about the recording artists you want to pitch. Do your research, know their musical style, become familiar with their catalog of recordings, read interviews, and check out their bio to see if you have a song that might be a good fit.
When in doubt, opt for songs that deal with more universal themes that anyone can relate to – you know, love, loss, relationships, struggle.
Do’s of pitching songs.
Make sure that your song fits what the artist is looking for very closely
Make sure your song is competitive.
Make your presentation business-like
Don’ts of song pitching.
Never send CDs or pitches of any type without permission.
Don’t Irritate the person you are pitching to. Drop it off, be courteous, and leave
Never complain to the people you are pitching to.
Don’t pitch any song that isn’t amazing. Just don’t. Pitching it will hurt you far more than it will help you.