How To Ask For Support During The Coronavirus Pandemic
Since most musicians earn from gigs, this may be a problem. However, there are a few ways to ask for help from your fans. Refer to the newsletters sent concerning how to build your social media presence and how to create your Website, as they will come in handy during these times.
Buy Your Music
If you have music for sale, whether it’s digital downloads or CDs, let your fans know where they can purchase it.
You should also let them know that while streaming is great, the revenue is measured in fractions of pennies and it takes a lot of time to accumulate to anything meaningful.
Directly purchasing your music means much more money in your pocket — when you need it most.
Use Pay - What - You - Want
When selling music, you can take advantage of “pay-what-you-want” pricing. So instead of selling individual tracks for $1 or albums for $10, you can set a minimum price and let fans know that they can pay as much as they want for your music and therefore supporting you
Buy Your Merch
Have any band merch in stock? Let your fans know that buying a T-shirt, poster, hat, or guitar pick would also really help out. You can sell directly through your website
Note: You may want to give your fans a heads up to expect shipping delays due to the pandemic,
Pre-order Your Album
If you were planning to release new music sometime this year, now might be a good time to launch the pre-order. Even if you don't have all of the tracks mapped out, you can create some artwork for the album and set up a pre-order campaign through your website. Just be sure, to be honest about the timeline for the new music to be released, and explain why you’re launching the pre-order early.
Make A Donation Through Your Website
Fans are motivated to give through buying music or merch but given the situation at hand, adding a donation button on your homepage definitely can’t hurt.
Include a message about any canceled shows, and that you likely won't be able to play gigs for the next few months. Be sure to emphasize that any amount helps if they’re able to donate.
Live Stream Concerts
With many venues closing until further notice, many musicians are turning to live streaming shows from their homes. It could be as simple as using Facebook Live or Instagram Live, then asking fans to make donations through your website
Further Live Streaming Resources