Facebook For Musicians
Social Media is a powerful marketing tool for musicians. Over the next couple of weeks, we shall delve into the various platforms and take advantage of the opportunities presented.
Whether you’re focused on your existing fans or looking for how to get more fans for your music, it’s almost guaranteed they are already on Facebook.
The very first thing you need to know is that you need a page, not a profile.
Why is a Facebook page so important?
No fan limit on your page: Facebook Pages don’t have a limit on the number of fans you can have (personal profiles have a limit of 5000 “friends”).
Learn what your fans find engaging (and what they don’t!): Page Insights can be a powerful tool to let you know where your fans are from, who are the most engaged, and what kind of content is working best (photos, videos, text, etc.).
Promoted Posts: With Pages, you can “promote” a post so that it reaches more people. Depending on how much you’re willing to pay, the posts can even reach beyond the fans who have liked the page. This can be a great way to increase engagement and visibility for your music/content, but it can also get expensive quickly.
Ads: Using a Page gives you access to using Facebook Ads. You can use ads to promote your page and increase likes, promote shows, a new music release, etc. You can even target specific geographic regions, demographics, and interests. But again, just like with promoted posts, ads can get expensive quickly, so set a budget and stick to it.
Tips for musicians starting or running a Facebook page
Research similar accounts
Check out other musician’s pages and learn from their pages. Find out what sort of content is working for them.
Create a Facebook page
You can start a Facebook fan page for yourself by following these steps:
Follow this link to create a Facebook page.
Click on the “Artist, Band, or Public Figure“ button
You will then have the option to select the “musician/band” category
Enter your band or artist name, read and agree to the Terms of Service.
Select strong header & profile images
Facebook header and profile pictures are a very important part of creating an attractive looking profile. The latest Facebook update also lets you utilize short video clips as your header image, which may prove handy.
Consider whether to sync with other social media
Facebook allows you to sync your account with other forms of social media like Instagram and Twitter, making sure that posts go across all platforms. However, there is an argument to be made that all social media platforms are different and should be treated as such. Visual content may be better for Instagram, content that you want to add a lot of hashtags to may be better on twitter, etc… posting too regularly can be an annoyance to your audience.
Get to know your audience
It’s important to establish what kind of content your audience is going to react to. What time are they likely to be online for big announcements? What kind of mix of content will they react to? Going through past posts can help with this.
Mix your content
Be careful not to only post content that is specifically related to music, but mix in some more entertaining content and likely to garner a response from the audience.
Utilize Facebook live
Facebook Live has been one of the best updates for musicians. It gives all of your followers a notification when you activate it! Try live streaming parts of gigs, rehearsals or big announcements. Just don’t use it too often!
Keep it updated regularly
Many musicians and bands seem to abandon their pages after their first few posts or let it go months at a time before posting. One of the best ways to ensure you keep your audience engaging is by regularly posting content.
Facebook boosted posts
If you can afford to pay for Facebook marketing, then do it, and it doesn’t have to be very expensive.
The budget of a Facebook boost is entirely up to you! You simply enter the total amount you want to spend and Facebook will spread it evenly across the duration you choose.
The minimum cost of a boost is $1 per day, So if you want to run a boost campaign for a week, the minimum cost will be $7.
How to boost a post
Boosted posts are a simple and cost-effective way to consistently reach a greater percentage of your audience.
First, find the post you would like to boost on your Facebook page and click the blue “Boost Post” button.
Next, choose your objective. Why do you want to boost the post (website visits, engagements on the post, or messages).
Choose the text of your CTA button.
Next, select an audience that you’ve already created and pre-saved or create a new one.
Decide whether you want to run this promotion on Instagram or not. I usually uncheck this.
Finally, set your budget and duration.
Best practices for boosting posts
The best time of day to boost a post is after gaining some organic traction(people who see your content without paid distribution first) – do not just post and immediately boost.
Don’t boost an image that contains a lot of text
Make sure that you only boost your most engaging posts.
Facebook will tell you when you have a highly engaging update on your hands and will even prompt you to boost it.
Choose the right audience for your boosted post to get the most out of it.For example, don’t boost something that only makes sense to your followers to people who don’t already like your page.
Think through what you are promoting in order to attract the best possible audience.