Do’s and Don’ts of Social Media: A Musician’s Guide
When it comes to social media for musicians there’s a right way and a wrong way to do it.
Successful social media means being smart and knowing how to promote your music right.
Whether it’s Facebook, Instagram, or Twitter, here’s the musician’s Do’s and Don’ts guide to social media. Memorize it and watch the strength of your following grow.
Do: Tell your whole story
Share your life in addition to your music. You can post videos and pictures of your recording, partying, or even eating.
Your social media should give your fans a small look into your everyday life.
Ensure to post-professional shots of playing and the behind the scenes of making music.
Never spam your audience with hundreds of self-promotion tactics and annoying ‘buy my music’ posts.
Talk to other humans online like they are humans. If you wouldn't slap someone across the face with your CD on the street, you probably shouldn't copy and paste the same "CHECK OUT OUR NEW RECORD!"
Every post does not need to be copied to every account. Some posts are better for Twitter. Some posts will do better on Facebook. Interesting photos, new music, and big announcements should be posted across every platform.
Do: Put the ‘Social’ in Social Media
Other musicians aren’t your enemy. They’re part of the community that you’re a part of too.
So follow them and get involved in discussions. It’s a great first step for planning gigs.
If you support musicians in your community, they’ll support you back.
Don’t: Buy followers
Keep your following organic (real human followers who can react to your posts, engage with your brand online, and ultimately will also spend money on your music.)
Sure, having a ton of followers looks good on the surface. But when you post something and your 40,000 “followers” are only giving you two likes, people gonna know what’s up pretty quickly.
Buying followers will hurt your brand in the long run. Keep your followers real and protect your brand in every way that you can.
Do: Follow back!
If someone took the time to follow your account, chances are they came across your profile and like your music or brand.
Check out the profiles of those that follow you, and as long as they don’t seem spammy, and funny, follow them back. It’s just good manners.
Don’t: Have a hundred different names
Funny account names are great and cool to be identified. However, if you’re a musician the funny names make you hard to find. If the exact username is taken, then find an account name as close to it as possible.
Do: Link your accounts
If you post to Instagram, share the post on Facebook. If you post to Facebook, link to the post in a tweet. Make sure your fans can find you wherever they are and wherever they want to. It will make your posts count to all of your audiences. Get more exposure by doing less work.
Don’t: let someone else be you
It’s simple: post your own content. You don’t need a social media manager or a PR agent, or anyone else to post for you.
Craft your own posts and be authentic. Make yourself available to your followers. If someone comments on your content, answer them personally.
Being open and approachable means happier followers. Happier followers will be more engaged with what you’re doing.
Do: Spend a little cash on marketing yourself
There are a few ways you can spend a little bit of money to promote yourself.
Boost a post on Facebook, hire a photographer to take some professional shots, or take advantage of music mastering to make your sound stand out on streaming platforms.
Don’t: Forget about your profiles
Successful social media takes time and hard work to maintain. Don’t expect your first post to be completely successful in terms of engagement.
Post often and ensure you monitor all your platforms. Social media platforms aren’t automatic. They require resources that have to be used properly to work. So stay dedicated to your brand for best results.
The best way to build a following
No matter what your social media strategy is the one thing you can always do to keep your following growing:
Make good music every day.
No amount of social media exposure will help if you don’t have good music to share. So push yourself to be better.
Because your biggest fan should be yourself.