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  • Christine Nekoye

5 Elements To Consider When Creating Goals



Have you set clear written goals for your music and made plans to achieve them? If not, it’s time to start.


A study done on interviewers in Harvard showed that;

84% had no specific goals

13% had goals, but not in writing

3% had clear written goals and plans to accomplish them

Ten years later, the same individuals were interviewed again. The 13% who had set goals were earning, two times as much as the 84% who had no goals. Nice, but nothing compared to the 3% who had committed goals to paper. This overachieving bunch was earning an average of ten times as much as the other two groups combine


If you want success with your music career, it all begins with the type of goals that you set and I highly suggest you implement what is known as S.M.A.R.T. Goals.


S.M.A.R.T. Goal

S.M.A.R.T. stands for Specific, Measureable, Achievable, Relevant & Timely.


S - Specific

When creating your goals you need to be as specific as possible. Many artists will have goals such as wanting to be famous or be a big musician. However, these are not specific goals

Specific goals have elements that include the 5 W’s or the who, what, when, where, and why. When making your goals include these elements so that you know exactly what you are trying to achieve.

Example: “I want to gain more Facebook fans by doing cover versions on Youtube.


M - Measurable

Measurable goals force you to ask questions like how much? How Many? or How will I know when it’s achieved?

This allows you to make better decisions and adjust when necessary.

With that said, goals like “I want more Instagram followers” or “I want to sell more music” will not make much sense. These goals need to be more specific and have a number attached to them.

Example: “I want to grow my Facebook fan page to 200 fans by doing cover versions on Youtube


A - Achievable

When it comes to making your goal achievable you will need to honestly evaluate where you are currently and consider where you would like to go.

This means that you need to ask yourself "how will I achieve this goal?" and what resources will I need to achieve this goal?

Once you’ve thought about these elements this suddenly becomes something you can start working towards accomplishing.

Example: “I want to grow my Facebook fan page to 200 fans by doing cover versions on Youtube. I will do this within the next 4 months


R - Relevant

You don’t want to set goals that won’t get you anywhere with your career. Goals need to challenge. They should make sense given the current point in time.

Setting a goal of growing your engagement on Snapchat when no one is using the platform anymore would not be a good goal.

Make sure your goals are relevant and more importantly make sure they are relevant to you and not the goals of someone else.

Example: “I want to research the new Tik Tok social platform and see if there is any way for me to leverage this for my career”


T - Timely

Lastly, every goal needs a timeline or a date. Adding numbers to your goals is important but setting a deadline helps to set your priorities and gather the resources required to execute in a timely manner.

Deadlines create urgency and pressure, something that we artists need to ensure things get done. Add a realistic timeline for getting things done and you will be surprised at how much more you get accomplished.

Ask yourself when can I get this done by? What do I want to accomplish next week? Next month? A year from now? And so on.

As an artist, using a calendar will go a long way in keeping you organized and productive no matter what comes your way.

Example: “I will send 50 emails to blogs and playlists asking for help with the promotion of my new single by July 26th, 2019.”





The Importance of S.M.A.R.T. Goals for Musicians

  • Goal setting is something that should be taken seriously. If you’re planning to do great things you will need strong goals in place to guide your actions and lock in your priorities.

  • There are so many distractions in life and it becomes harder and harder every day to stay focused on the task at hand. S.M.A.R.T goals will ensure that you achieve that which you set out to achieve.

  • While the things you intend to do won’t magically happen for you instantly, you can be certain they probably won’t happen at all if you don’t set your goals now.

  • The roadmap to where you want to go is not a straight path but with S.M.A.R.T. goals, at least you will have the ability to know what to do next when you’ve hit a bump


Further Reading

BulletProof Musician

Liberty Park Music

Rhythm Music Studio

Music Industry How-To

Music With Flavor


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