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Your Music Career


January is often a difficult month for a lot of people. The New Year begins with a new set of challenges that bring you crashing back down to earth after the jovial mood of the Christmas period. It is no wonder that this month is referred to as the longest month and Januworry.

This issue is also true for artists too as January presents a reduction in opportunities to earn as fans settle back into their routines and day-to-day lives. Don't worry because here are 5 tips to help you get through January without going broke.

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Development Stages of A Musician

As you start out your career, it can be overwhelming. There are many do’s and don’ts. I believe that doing it all at the same time, will drain you both mentally, physically and not to forget financially and you will get lost in all the madness.

It is important that you identify which stage you are in and do what you are supposed to do in that stage.

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6 Proven Ways To Make Your Music Go Viral on TikTok

TikTok, a video sharing social media platform launched in 2016 by Chinese company ByteDance has fast become one of the most used social media platforms in the world. It is the 7th largest social media network in the world with about 689 million active users.

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Music just like any other career is an investment and requires capital. As a budding artist, one might not always have the money to explore music as a career due to financial limitations. Nonetheless, we are all urged to pursue whatever makes us happy.

In this piece, we look at hacks on how to build a successful music brand on a budget.

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How To Make A Song Go Viral

Making your song go viral is no easy job, that is if you are not the controversial type. There is no blueprint for this. What worked for your first song will not necessarily work for your second song. It cannot be copy and paste but creativity is a big part of it. With that said, there are a few principles that we can borrow from creators whose songs have gone viral.

Let’s get started.

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How to Find Musicians To Collaborate with

Collaboration solves two of the musician's greatest challenges; 1)Having a wider reach 2)Constantly being in a creative mode and releasing new music. Finding someone to collaborate with might be somewhat challenging. Especially someone whom you have chemistry with, and can input the energy and time in order to come up with a successful project.

So how can it be done if at all possible? Simple answer, Connect. Long answer…

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A Musician's Creative Process

Suppose that you want to start a creative project – compose a solo, write a song, design a logo, or whatever.

You’ve done your research and set aside time to work.

Do you typically dive into such projects, or do you tend to procrastinate?

If you avoid tackling creative tasks, take heart. Countless people find it difficult to act on their creative ideas.

Here is a 5 part creative process that most musicians use either consciously or subconsciously

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Developing Creativity

Creativity is essential for musicians. It takes time and effort, but it can also be lots of fun. Keep an open and an inquisitive mind, and you’ll be on your way to becoming a creative genius!

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Using Technology During Social Distancing

Let us continue to be productive, proactive, and advance our music career from the comfort of our homes.

Lucky for us musicians, there are more options than ever for using technology to create and collaborate. Here are some platforms and applications for musicians looking to incorporate coworking, cowriting, or coproducing.

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How To Stay Productive At Home

We need to look at this pandemic as a chance to take care of ourselves and our art, to grow and to learn, to support one another, and to discover new and interesting ways to use technology and share our gifts with the world.

Let’s turn that frowny #stayhome into an optimistically charged #blessed. Here are some ways you can stay productive from home right now.

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How To Ask For Support During The Coronavirus Pandemic

Since most musicians earn from gigs, this may be a problem. However, there are a few ways to ask for help from your fans. Refer to the newsletters sent concerning how to build your social media presence and how to create your Website, as they will come in handy during these times.

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A Guide To Getting Gigs

Gigs constitute the largest income-generating activity for most musicians. Therefore, it should be done often and it should be done right.

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Artist Image

Like any career, musicians have job descriptions or duties and responsibilities and a set of skills in order to achieve the set duties. As we begin this issue, see whether you are doing it right as a musician by closely reflecting on the duties and skills below and track how far or close you are to attaining them.

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Artist Image Defined

Before someone has heard your music, your image is the ONLY thing that matters. Once they press play, your MUSIC is the only thing that matters — it just happens to matter last.

Your fans need more than your music to listen to. With the many rising musicians, you need to give your fans a reason to select your music first. And that is why Image matters.

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How To Find Your Image!

Your image as a musician is communicated through everything you do. Your job is to be consistent. For example, before posting to social media, ask yourself if this post deepens or conflicts with your image and or values. It is important to remember that consistency is key.

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Money Matters

Starting a business is always the best alternative to keep your passion going. All that matters for you to be successful in business is your managerial skills, good customer service, your vision, and a good business location. Let's take a look at some of the businesses that some of our artists have started with a capital of as low as Ksh. 5,000

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Goal Setting For Musicians

There is no “next level” for musicians. There are only specific goals, plans to meet them, and actions taken to get there. Without goals, there will be no progress in your music career.

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5 Elements To Consider When Creating Goals

Have you set clear written goals for your music and made plans to achieve them? If not, it’s time to start.

If you want success with your music career, it all begins with the type of goals that you set and I highly suggest you implement what is known as S.M.A.R.T. Goals.

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Musician's Guide To Setting And Achieving Goals

So far so good, we have looked at 1) What goal setting for a musician is and 2) The five important elements of goal setting. The next step is to find out how to set these goals.

Just like a business idea, goals start from the idea stage, which is translated into a piece of paper and eventually into actionable tasks.

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